Sam at Sass and Grace Bridal Boutique Shop with Wedding Dresses

We Won Best Bridal Retailer at The British Wedding Awards for the Second Year Running!

22 October 2020

We are beyond thrilled to have won ‘Best Bridal Retailer’ at the @britishweddingawards 2020! These long-established and well-respected awards are voted for by our brides, and we want to say thank you to everyone who took the time to vote for us!


2020 has been a challenging year for our beautiful brides, and our beloved industry, so it was great to be able to celebrate some good news, and retain our 2019 crown as ‘Best Bridal Retailer’.

To view the full list of winners please visit The British Wedding Awards 2020 Winners

Making our brides experience special is at the heart of everything we do, at Sass & Grace, we passionately believe that buying a wedding dress shouldn’t just be a transaction, it should be an unforgettable experience, helping make memories to treasure for a lifetime.

Sam, Sass & Grace

Due to Covid-19 The British Wedding Awards ceremony was presented online this year. That means that it was whilst sitting on my sofa at home, with a cuppa, that I found out that we had won! As luck would have it I had planned a night out with the girls, so we kicked off with some cocktails to celebrate before going for dinner and bubbles! Hopefully next year we will get the swanky London night out that usually marks the awards celebrations!

We are beyond thrilled to retain our crown of Best Bridal Retailer in the UK! We would like to thank all of our amazing brides who took the time to vote for us, it’s thanks to them that we are winners!

Sam, Sass & Grace

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